The word "neighbor" in Polish used to mean the same thing as "uncle" or "aunt". But challenging economic times have caused people to grow apart from their neighbors and feel less a part of a community. So Milka created a social experiment on a national scale. The brand delivered 100,000 packages to doors around the country, but with a twist—the packages were misaddressed, meant for the apartment or home next door. When people brought the package to their neighbors, inside they found two chocolate bars and a note that urged the neighbors to meet and get to know each other.