Ever wondered what brain freeze looks like? With its Coca-Cola Frozen campaign, the brand embraced the "guaranteed brain freeze" as a unique brand territory.To bring this ambitious vision to life, Coca-Cola partnered with WPP Open X Led by Ogilvy Singapore, to translate the intense feeling of brain freeze into a series of explosive audio-visual narrative designs. The result, enabled by this creative collaboration, is seven immersive and aesthetic universes — each resonating with the diverse energies of Gen Z subcultures.